Though it began as an art movement back in the 1960s, today minimalism is one of the biggest trends and most popular concepts in web design.
Web designers use it to create simple interfaces and facilitate easier navigation to improve user experience.
Read on to:
- Learn the difference between minimalism and simplicity
- Discover the elements of minimalist website design
- See some of the best examples of this web design trend in 2020
Minimalism vs. Simplicity
While many use these two terms interchangeably, minimal can be simple but simple doesn’t necessarily have to be minimal.
Let’s take a look at the definitions of these two nouns:
- Minimalism denotes design with a lack of decoration.
- Simplicity is the condition of being uncomplicated and simple.
When you refer to something as simple, you imply that is not complex.
And when you say that something is minimal, you imply stripped of the non-essential.
To sum up, minimalism is all about something uncomplicated including only the most essential components to achieve the desired outcome.
Thus, when designers create minimalist designs, they use simple elements that are necessary to deliver maximum effect.
The Top 5 Elements Of Minimalist Web Design
Minimalism of today is all about customer-centricity. It is about guiding the user to the info they are looking for easily and quickly.
Here are the top five elements that web designers implement to achieve minimalism:
- Some web designers use negative or empty space to improve readability and comprehension but also to create a balance between images and text. When incorporated on websites, this technique attracts the visitors’ attention to the most important information or calls-to-action (CTAs).
- Colours: Minimalism is also characterized by the use of a limited number of colours. Some designers either use monochromatic colour palettes or some bold colour. While those who are not afraid to experiment use a wide spectrum of colours including neons and pastels but pay deep attention to their combination.
- Content: One of the primary goals of this trend is to highlight important marketing messages. This is why they combine different elements to keep the visitors’ attention on the content. Designers use fewer words to allow the promotion of products and services to stand out without making the reader spend a lot of time searching for important details.
- Visuals: Similarly to colour usage, designers have different opinions on the usage of visuals. Some of them believe minimalist design doesn’t require employing images, while others think they are important for communicating ideas. However, those who implement them are quite picky and make a choice based on the principles of minimalist design which are big, bold and contrasting types of visuals.
- Typography: When it comes to this trend, the selection of font is of great importance to maintain simplicity. Thus experts pick clean and easily readable typography and focus on one or two fonts only. Bold headlines combined with small parts of text are very common.
Minimalist Website Design: 10 Outstanding Examples
Research shows that 94% or first impressions of a website are design-related.
And with such a huge competition, it is more difficult than ever to retain the visitors and make them take the desired action.
Minimalist website design is one of the best tools that businesses can invest in to promote their products and services successfully.
To help you get inspiration, we are giving you some of the best examples of minimalist website design this year:
Evoulve is an innovative agency that creates digital products for the technology industry.
Their website design features simple navigation, bold headlines and minimal use of text to describe the services they offer shortly and concisely.
Their designers have used a limited set of colours and have perfectly combined purple and white to give the site a futuristic feel.
The homepage features no visuals except for a rotating globe and starry sky in the background.
The brand’s website is another great example of minimalism that mixes bold and simple typography with minimal usage of written content.
They have simple navigation that allows users to easily move around the site and plenty of negative space that allows the images of their latest collection to stand out.
They’ve used different colours but white is dominating across all the pages.
Rouillard is a Canada-based furniture design company that brings contemporary, innovative products to the market.
On their website, they’ve used plenty of black and white furnishing visuals that change colour once you click on them. This is a great example of how minimalist designers use photography and muted palettes to maintain the air of simplicity.
We can also see bold headlines, minimal usage of content, simple navigation and white space that allows you to feel the elegance of their products.
4. Frankly Steve
Frankly Steve is a photographer who gives us another take of imagery and smart use of colour (or lack of) in his minimalist approach to web design.
There’s plenty of white space and a clean interface that allows visitors to focus on the quality of his photographs.
The designer has used an unobtrusive monochrome colour palette and has mixed it with a symmetric block structure that gives a feeling of elegance.
The minimal content and bold headlines usage only add to the overall moderate appearance.
McKennaJones. is a UK-based insight, inspiration and ideas consulting agency.
Its website has been designed using minimalism principles and best practices and it can be a great inspiration for your next project.
We can see a combination of several bright and lively colours that highlight the bolded headlines and content.
There’s a font consistency across all the pages and limited usage of images that perfectly blend with the white space.
They also have a simple logo and effortless navigation.
Mogutable is an online store that creates unique home decor and lifestyle products.
They have an elegant and clean website design with a simple interface and navigation.
We can see a usage of white space, soft pastel colours and symmetrical images.
Their web designer has incorporated different fonts, bolded headlines and minimal usage of text.
Kickpush is a product development company whose website uses a solid red background and bold large headings to highlight the content and convey different messages.
There’s a good deal of negative space and various sections with visuals placed from one side to the other.
They use the same font across all pages and we can see minimal usage of animation that makes this simple design a bit entertaining.
8. Leen Heyne
Leen Heyne is a luxury jewellery brand on whose website we can see simple design techniques that are eye-catching and incite a feeling of elegance.
The background is composed of three geometrically distributed shades of grey and bold white typography that creates contracts.
The simple navigation bar, monochrome logo and the negative space only add to the minimalist design that keeps the users’ attention on the products.
Today having a fully functional website is equally important as having an engaging UX and UI.
People want digital experiences and will not stick on your site long if they don’t find what they look for easily and quickly.
Minimalist website design is one of the biggest trends of 2020 because it allows important elements to stand out with the limited usage of written and visual content as well as negative space.
This contributes to a good user experience since the less clutter your visitors find the better they can navigate on your pages and get the answers or solutions they need.
However, the minimalist website design does not mean boring design. The examples we’ve provided are great proof that by using fewer elements your pages can look quite elegant, eye-catching and catchy.